Loon Roofing & Construction — where every project is handled with the same care we’d give our own home. No sales teams. No pressure. Just the right people doing the job right.
When you call us, you deal with Blake or Craig — not a call center.
Loon Roofing & Construction was founded with a clear mission: do the job right and treat every home like it’s your own. We’re a locally owned and operated roofing company based right here in Traverse City, Michigan.
Unlike many contractors who rely on large sales teams and high-pressure tactics, we operate differently. When you call Loon Roofing, you work directly with the people responsible for your project — from the first inspection to the final shingle.
That’s not just a promise. It’s how we’ve operated since day one, and it’s why our homeowners trust us with their most valuable investment.
— The Loon Roofing Promise
Founder, Owner & Lead Inspector
Blake isn’t a manager who sits behind a desk — he’s the person who gets on your roof himself to inspect and diagnose the issue. This eliminates guesswork and ensures that the solution we recommend is the right one for your specific home.
His hands-on approach means you get honest, accurate assessments from someone who’s personally accountable for every recommendation made.
A local Northern Michigan team focused on honest communication, quality workmanship, and delivering a better experience for homeowners from start to finish.
Part of the leadership team helping support day-to-day operations and customer experience across Northern Michigan projects.
Typically scheduled within one week — no pressure, no obligation.
blake@loonroofingconstruction.com
Every decision we make — from the crew we hire to the materials we use — comes back to a single commitment: delivering roofing that lasts and service you can trust.
You work directly with the people responsible for your project — clear, honest communication from estimate to completion. No middlemen, no confusion.
We break down materials and installation steps so you fully understand exactly what you're paying for — no hidden surprises, no vague line items.
Consistency matters. The same skilled crews that started with us are still delivering quality work on every project — reliability you can count on.
We use proper systems during tear-off and cleanup, keeping your property protected and orderly throughout the entire process.
We stand behind every nail, every shingle, and every seam. Our 10-year workmanship warranty — The Loon Guarantee — means that when we finish a project, we’re not done. We’re still responsible.
This isn’t just paperwork. It’s our commitment to the community we live and work in, and to the homeowners who trusted us with their homes.
The Loon Guarantee
As Founder and Owner, Blake personally gets on your roof to inspect and diagnose — eliminating guesswork and ensuring accurate, honest solutions tailored to your home.
We don't employ aggressive sales tactics. You get straight talk from the people doing the work — always in your best interest.
Most roofing projects are completed efficiently within one to two days, minimizing disruption to your home and daily life.
We don’t cut corners on materials. Every roof we install uses products specifically engineered to withstand the demanding conditions of Northern Michigan — heavy snow loads, freeze-thaw cycles, and lake-effect weather.
Our primary shingle of choice is CertainTeed Landmark, a premium product designed for durability and long-term performance. Because a roof is only as good as what it’s made of.
Premium Northern Michigan Grade
Premium Grade Materials Only
Climate-Tested for Michigan
We invest in materials that last, not materials that are cheap.
Founder, Owner & Lead Inspector
Loon Roofing isn’t a national chain or a storm-chasing operation. We’re your neighbors — based in Traverse City, serving the Northern Michigan communities we call home.
We believe in building long-term relationships, not chasing one-time jobs. That means we focus on quality craftsmanship and honest recommendations, even when that means telling you your roof has a few more years left.
We don't chase insurance claims. We build lasting relationships.
Full roof tear-off and replacement with premium materials, completed efficiently in 1–2 days.
Expert residential roofing solutions tailored to the specific needs of your home and climate.
Reliable commercial roofing with the same attention to quality and detail we apply to every project.
Specialized flat roofing systems designed for durability and long-term weather resistance.
Professional siding installation that enhances curb appeal and protects your home's exterior.
Real feedback from homeowners and businesses across Antrim County — from lakeside properties to year-round homes we’ve served.
Free estimates. Free inspections within one week. Straightforward, honest service from a team that treats your home like their own.
Response within 24 hours · Inspection within 1 week
