Looking for a roofing company in Traverse City you can actually trust? Loon Roofing & Construction is a locally owned Traverse City roofing company offering expert roof repair, roof replacement, residential roofing, commercial roofing, and Flat Roofing throughout Northern Michigan. Blake personally inspects every roof and backs each job with a 10-year workmanship warranty.
When you call, you speak directly with Blake or Craig — never a sales team or call center. Serving Traverse City, Elk Rapids, Kalkaska, Cadillac, and all of Northern Michigan.
Response within 24 hours · Inspection within 1 week
Trusted by Northern Michigan Homeowners
Blake Personally Inspects Every Job, No Salespeople
Transparent Pricing With No Surprises
Most Roofs Repaired or Replaced in 1–2 Days
Loon Roofing & Construction is an owner-operated roofing company in Traverse City, MI, serving homeowners and businesses across Northern Michigan with expert roof repair, roof replacement, residential roofing, and commercial roofing services. Founder Blake Goodell personally inspects every project, gives honest recommendations, and stands behind every roof with quality craftsmanship.
Whether you need emergency roof repair in Traverse City or a full replacement, when you call, you speak directly with Blake or Craig never a sales team or call center.
Licensed & Insured | MI License # 262300660
WHAT OUR CUSTOMERS SAY
Rated 5.0 stars by Traverse City homeowners on Google see why we’re a top-rated roofing company in Northern Michigan.
When homeowners search for a roofing company near Traverse City, they usually find national chains or storm-chasing crews. Loon Roofing is different — we’re a locally owned, owner-operated Traverse City roofing company with deep roots in this community. No subcontractors, no call centers, no pressure tactics. Just Blake, Craig, and the same four-person crew, every time.
Every roof we install is built to handle Northern Michigan’s demanding weather conditions, including heavy snow, freeze-thaw cycles, and lake-effect storms. We use premium roofing materials designed for long-term durability, performance, and protection.
Our preferred shingles, CertainTeed Landmark, are trusted for their strength, appearance, and reliability in harsh Michigan climates.
Premium Northern Michigan Grade
Premium Grade Materials Only
Climate-Tested for Michigan
We invest in materials that last, not materials that are cheap.
Residential & Commercial Roofing Services
We provide expert roof replacement, residential roofing, and commercial roofing services throughout Traverse City and Northern Michigan — all backed by quality craftsmanship and a 10-year workmanship warranty.
In addition to roofing, we provide professional siding and deck installation services for homeowners across Traverse City and Northern Michigan.
Professional siding installation services that improve durability, energy efficiency, and curb appeal for Traverse City and Northern Michigan homes.
Custom deck installation services built for comfort, durability, and outdoor living across Grand Traverse County.
LOON ROOFING & CONSTRUCTION
We’re not the biggest roofing company in Traverse City, we’re simply committed to being the most thorough, transparent, and personally accountable roofers in Northern Michigan.
No vague one-page quotes. Every estimate clearly outlines materials, labor, shingle specifications, fasteners, and project scope, so you know exactly what you’re paying for before work begins.
We take care of our people, and they take care of your home. Well-paid, loyal crews scheduled a week out. Consistency you can count on.
Our catchall system captures every nail and scrap during tear-off. Homeowners rarely find a single thing left behind after we’re done.
We install CertainTeed Landmark® shingles, engineered to withstand Northern Michigan’s harsh winters, heavy snow, wind, and changing weather conditions for long-lasting protection.
We’re proud to serve Traverse City and surrounding Northern Michigan communities. We’re not storm chasers looking for quick jobs—we’re your local roofing contractor, focused on building lasting relationships through quality workmanship and dependable service.
No runaround. No sales pressure. Just three simple steps from first call to finished roof.
Call or fill out our form. You'll speak directly with Blake or Craig — not a call center. We schedule your free inspection within one week.
Blake gets on your roof personally. We deliver a hyper-detailed written estimate — down to nail size — with a clear installation timeline. No surprises.
Our trusted 4-person crew completes most roofs in 1–2 days. We clean up spotless and back every job with our 10-year workmanship warranty.
OUR WORK
From residential roof replacements to commercial roofing projects, see why homeowners trust our Traverse City roofing contractors.
“Our mission is to bring excellent customer service and personal ownership to every project we undertake. The Loon Guarantee is our commitment to quality craftsmanship and your satisfaction.”
– Blake Goodell, Owner
OUR MISSION
I’m Blake Goodell, and I started Loon Roofing & Construction because I believed homeowners deserved better. Better communication. Better craftsmanship. A roofer who answers the phone and actually gets on the roof.
When you choose Loon Roofing, you’re not a ticket in a queue. You deal directly with me or my rep Craig — and we stay accountable to you from the first call to the final cleanup. That’s not a tagline. That’s how we’ve operated since day one, and it’s not changing.
LOON ROOFING & CONSTRUCTION
We proudly serve Traverse City, MI, and surrounding Northern Michigan communities, including Elk Rapids, Kalkaska, Cadillac, and Suttons Bay, with expert roof repair, replacement, and roofing services built to last.
Traverse City, Acme, Interlochen, Old Mission Peninsula, Kingsley & surrounding areas.
Suttons Bay, Glen Arbor, Maple City, Leland, Cedar, Greilickville & the Leelanau Peninsula.
Lake Ann, Beulah, Frankfort & surrounding communities along the Lake Michigan shoreline.
Kalkaska and surrounding townships. Quality roofing serving the greater Kalkaska area.
Expanding service coverage throughout Manistee County and West Michigan lakeshore.
Cadillac area and Wexford County communities throughout central Northern Michigan.
Lake City area and Missaukee County. Full roofing and construction services available.
Yes. We provide fast roof repair services for storm damage, leaks, and wind damage across Traverse City and Northern Michigan, with inspections scheduled within one week of your call.
We serve Grand Traverse, Leelanau, Benzie, Antrim, Kalkaska, Manistee, Wexford, and Missaukee counties — including Elk Rapids, Suttons Bay, Kingsley, Interlochen, and Cadillac.
Most residential roof replacements in Traverse City are completed in 1–2 days with our trusted 4-person crew.
Yes, every Loon Roofing project is backed by a 10-year workmanship and labor warranty.
Free estimates. Free inspections within one week of your call. No sales runaround — just straight answers from Blake or Craig.
(231) 392-1512
Response within 24 hours · Inspection within 1 week
